Lose some…Win 'em all.!
When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective. There was a mention of nudges (not…
Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…
Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…
If you are a manager who is: 1. struggling with business growth 2. stuck with trying to create the next great product or service ...but don't want the hassles of appointing consultants to…
Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…
Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the…
PayTM's user interface PayTM's web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the 'Accept Terms' checkbox on any application. Especially…
A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…
Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…
Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…
My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…
Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…
Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…
Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…
The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…