PayTM’s UI
PayTM's user interface PayTM's web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the 'Accept Terms' checkbox on any application. Especially…
Category: Customer is King
Creating and Understanding Customer Feedback
A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…
Will Uber Disrupt Itself?
Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…
Where Do We Go Now?
Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…
My 9 Step Version of the Design Thinking Process
My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…
Is it possible to Fall in Love with a Company?
Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…
Common Problems Startups Face – A design thinking outlook
Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…
Killer Design
Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…
The Mortal Risk of Riding Shotgun in an Autonomous Vehicle
The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…
Context
One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a…
Dr. John Virapen on the Greed of Pharmaceutical Companies
Dr. John Virapen on the Greed of Pharmaceutical Companies Sometimes when you think about one particular country or another, and admire it for a great government, a transparent press, a robust healthcare ecosystem, and so…
The pros and “Cons” of Storytelling
The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…
Gucci’s Packaging – Not so Gucci
Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…
Airline Seats and Behaviour
Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…
The Non-Financial Side of Business
The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…