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Customer is KingDesign ThinkingImprove

The Seat Next To The Lady

by Shrutin ShettyMarch 27, 2012March 2, 2018

The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of "block your seat next to a lady" on your next bus journey. Yeah, I…

Customer is KingImproveLife or something like it

Starbucks

by Shrutin ShettyMarch 19, 2012July 16, 2019

The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey…

Design ThinkingImprove

Far From Perfect

by Shrutin ShettyMarch 18, 2012March 2, 2018

Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned…

ImproveLife or something like it

See Yourself Become The Villain

by Shrutin ShettyFebruary 3, 2012

In the Dark Knight, there's a scene where Harvey Dent says "You either die a hero, or you live long enough to see yourself become the villain". When you first hear it, it sounds like…

Design ThinkingImproveLife or something like it

Forward Pass

by Shrutin ShettyJanuary 13, 2012March 2, 2018

Forward Pass Try this. Say instead of zipping past a car on the opposite side of the road waiting to make a u-turn, slow down (of course, look back first, to make sure you don't cause…

Improve

The Fire to Hire

by Shrutin ShettyJanuary 5, 2012

Start-ups and many small to medium sized companies often think that costs can be saved by hiring poor to average quality candidates, thereby being able to get the adequate "number" of manpower and be able…

Customer is KingImproveLife or something like it

Layers of BS

by Shrutin ShettyDecember 5, 2011

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…

ImproveUncategorized

Fly-by-satire

by Shrutin ShettyDecember 3, 2011

Today, another MIG-21 crashed in Haryana. Thankfully the pilot was safe and apart from a big ass crater in a field, there was no major damage. With 6 MIG-21 crashes in this year alone, the…

Design ThinkingImproveNot So Serious

Multiple Copy Paste

by Shrutin ShettyNovember 22, 2011March 4, 2018

Multiple Copy Paste Ever felt the need for a double or second 'Copy-Paste' option on your computer, tablet or even mobile phone? That is, when you could copy 2 different things one after the other,…

Improve

Work Smarter, or Work Longer?

by Shrutin ShettyNovember 21, 2011

I guess the longer working hours became more and more common only in the last decade or slightly more, but it's quite surprising that it seems to be going strong even to this day in…

Design ThinkingImprove

Google, Search Better

by Shrutin ShettyOctober 9, 2011March 2, 2018

Google, Search Better You know how you sometimes Google something, but the results are random or irrelevant. And you know how Google has the +1 recommendation option on search results. Now, here's a suggestion that…

Customer is KingDesign ThinkingHuman BehaviourImprove

We Deliver.!

by Shrutin ShettyJune 24, 2011March 2, 2018

We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American…

ImproveIndiaWheels

Drivin’ me Nuts.!

by Shrutin ShettyJune 22, 2010March 10, 2018

Drivin' me Nuts! You are driving one morning to work. Nice weather, relatively low traffic. 'I'm finally going to reach well before time', you think to yourself. Just at that moment, a speeding cab whizzes…

ImproveIndiaWheels

Ease up…On the Throttle

by Shrutin ShettyJune 5, 2010March 10, 2018

Ease up...On the Throttle Ever been late to get somewhere, and you got stuck behind a car driven by an old woman or man, or maybe even a learner who's instructor managed to pick the…

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