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Segway

With the stopping of production of Segways last year, but its more affordable robotic startup Ninebot doing well, one wonders if affordability must be integral to the success of a business depending on the business model and whom it aims to cater to.

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The Paradox of Colour Choices

Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or choices in a given situation or purchase event is a good thing. After all, who wouldn’t want more flavours in…

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Towards a Better Mask – 2

CrystalPlanet: An internal project under Rattl has been to try create a better mask for the (Covid) times. This one was part experiment, part fun, always having been fascinated with the idea of using car components for things.

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Behavioural Law

The field of economics is steadily realizing the importance of behavioural economics as a more accurate model for policy and economic modeling. It is time the legal education ecosystem factored behaviour into their courses too.