Skip to content

Crystal Planet

Lose some…Win 'em all.!

  • Home
  • About Shrutin
  • My Books
  • Design Thinking
  • Other Blogs

Category: Innovate

  • Home
  • Innovate
  • Page 2
Design ThinkingInnovate

Sunlight, Pillars, Tatami Mats and Organic Architecture

by Shrutin ShettyMay 7, 2025May 7, 2025

I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow.…

Customer is KingDesign ThinkingInnovateProduct

Layered Power Management

by Shrutin ShettyDecember 17, 2024December 5, 2024

Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…

Customer is KingDesign ThinkingHuman BehaviourInnovateWheels

The God of Thoughtful Design

by Shrutin ShettyDecember 6, 2024December 5, 2024

When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…

Customer is KingDesign ThinkingIdeationImproveInnovate

The Simple but Brilliantly Designed Bisleri 5L bottle

by Shrutin ShettyDecember 3, 2024November 28, 2024

In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

For a humankind trying to make sh!t happen

by Shrutin ShettyDecember 1, 2024November 27, 2024

As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Inclusive Solutions

by Shrutin ShettyNovember 30, 2024November 27, 2024

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Innovative Products or Solutions

by Shrutin ShettyNovember 29, 2024November 27, 2024

When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Prefer a Plain Product or an Ergonomically Designed One?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…

InnovateProduct

A thoughtfully designed camera!

by Shrutin ShettyNovember 28, 2024November 28, 2024

Came across this recently.

Customer is KingDesign ThinkingIdeationImproveInnovate

Brave Product Designs

by Shrutin ShettyApril 8, 2024April 8, 2024

Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

On Framing Problems

by Shrutin ShettyMarch 30, 2024

As the late American inventor and engineer, Charles Kettering very wisely said, "A problem well-stated is half-solved." The need is to re-frame every problem into a challenge. To get better ideas, to be able to…

Human BehaviourImproveInnovateInspireLife or something like itThe known unknown

My Second Book – Main Batata Hoon

by Shrutin ShettyFebruary 19, 2024February 19, 2024

My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Posts pagination

Previous 1 2 3 … 6 Next

Recent Posts

  • How to Organize the Brain Dump February 17, 2026
  • What is a Brain Dump February 17, 2026
  • Life is a Highway – 2 February 11, 2026

Archives

Tags

Amazon behavior behaviour book business cars change counterintuitive creativity customer design design thinking driving email empathy ethics experience Facebook Google human behaviour idea ideation India innovation investment peace problem solving process product product design productivity quality Ratan Tata RattL 'em respect restaurant safety service Shrutin Shetty strategy Think Like An Innovator time traffic Venture Capital work
Copyright © 2026 Crystal Planet Theme: Blog Room By Artify Themes.