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Design ThinkingHuman BehaviourImproveInnovate

We Need Better Staplers

by Shrutin ShettyApril 6, 2022May 4, 2022

Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but…

Customer is KingDesign ThinkingInnovate

Where Should Laptop Charging Lights be, and Why are Laptop Keyboards so Small?

by Shrutin ShettyApril 2, 2022April 2, 2022

Firstly, should laptop charging lights be put on the side the charger plugs in? That is where the charger plugs in, but not where we sit. Which means many a times, it would be an…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Gap between Good Intentions and Impact

by Shrutin ShettyFebruary 8, 2022

The gap between good intentions and impact of the resulting action (or choice) has been an area of interest to me. A decade ago, a Brad Pitt linked non-profit messed up an affordable homes project…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if the Comments Section on Social Media had a Search Feature?

by Shrutin ShettyJanuary 7, 2022

Image: source Say you create a post on social media, and friends or acquaintances comment on it over the next few days or weeks. Now, sometimes it gets tricky if the comments function is basic.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

Reading and Writing Smarter

by Shrutin ShettyJanuary 5, 2022September 7, 2022

While looking up an old blogging account of mine, I stumbled upon a RattL 'em idea from many years ago. I had made a suggestion to Google, sometime in Feb., 2013 regarding composing of emails.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if We could Mute Serial-Forwarders on WhatsApp Groups

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Design ThinkingHuman BehaviourIdeationInnovateWings

Constraints and the beautiful A-10

by Shrutin ShettyJune 29, 2021July 1, 2021

Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Exploitative Businesses & Divine (and Tech) Interventions

by Shrutin ShettyJune 16, 2021

When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective.   There was a mention of nudges (not…

Design ThinkingInnovateLife or something like itManagement Mumblings

The Next Educational Diversion from our normal human behaviour

by Shrutin ShettyFebruary 6, 2021February 6, 2021

In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingHuman BehaviourIdeationInnovate

Towards a Better Mask – 1

by Shrutin ShettyNovember 7, 2020November 16, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Customer is KingDesign ThinkingDTEverydayEntrepreneursIdeationInnovate

Managers & Leaders – For your Innovation & Business Growth Needs

by Shrutin ShettySeptember 1, 2020

If you are a manager who is:   1. struggling with business growth 2. stuck with trying to create the next great product or service   ...but don't want the hassles of appointing consultants to…

Design ThinkingDTEverydayHuman BehaviourInnovateThe known unknown

Cold Masks

by Shrutin ShettyJune 28, 2020June 28, 2020

Cold Masks Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people…

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