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Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Choosing Business Opportunity to Avoid Change

by Shrutin ShettyAugust 18, 2019June 13, 2022

Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn't fully approve of, you'd find a disconnect that you might, either align with, or from time to time…

Design ThinkingHuman BehaviourImprove

Whose Viewpoint?

by Shrutin ShettyAugust 1, 2019August 1, 2019

Whose viewpoint? Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourInnovate

Killer Design

by Shrutin ShettyJuly 17, 2019August 25, 2022

Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

The known unknownVenture Capital

Venture Realty Capital

by Shrutin ShettyJune 18, 2019June 18, 2019

Venture Realty Capital Back when I worked in the venture capital space, startups always came seeking a lot of investment. Often far more than they needed. We would sit with ventures we thought had some…

Human BehaviourLife or something like it

Theranos – Drew First Blood

by Shrutin ShettyMay 28, 2019May 27, 2019

Theranos - Drew First Blood A friend recently posted a question on a NODD community group about Theranos and Elizabeth Holmes. He wondered if the investor community would be more cautious about the healthtech, and…

Design ThinkingIdeationInnovate

What Qualifies as True Innovation?

by Shrutin ShettyApril 16, 2019April 16, 2019

What qualifies as true innovation? The word 'innovation' does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it,…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Design ThinkingHuman BehaviourInnovate

Changing User Behaviour

by Shrutin ShettyApril 2, 2019March 28, 2019

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville,…

Uncategorized

Buffer Browser

by Shrutin ShettyMarch 26, 2019March 26, 2019

Source: link Buffer Browser Google has become increasingly intrusive over the years. Keep all your location-related settings off, and she still knows where you are. And if that's enough, she'll shamelessly ask you to write…

Design ThinkingHuman BehaviourImprove

SHe

by Shrutin ShettyMarch 9, 2019March 9, 2019

SHe Last evening, dad shared links to two tweets with me. Tweets from the UN Women and UNDP Asia-Pacific's accounts. Both tweets were about challenging patriarchal stereotypes this womens' day. One of the tweets wondered…

Uncategorized

Who Does Recruiting Best?

by Shrutin ShettyMarch 5, 2019March 2, 2019

Who Does Recruiting Best? An acquaintance on LinkedIn recently tagged me and some others including a friend, on a post. It was about how design thinking and good practices are applied to several areas of…

HeroesHuman BehaviourImproveInspireLife or something like it

Staying Power

by Shrutin ShettyFebruary 19, 2019April 22, 2021

In the years after starting my strategy consulting practice, during one meeting with one of my mentors, he asked me how work was. I said it was good, but had a lot of ups and downs.…

Goby the Fish
Design ThinkingHuman BehaviourImproveInnovateLife or something like it

Goby the Fish

by Shrutin ShettyFebruary 7, 2019February 14, 2019

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can't seem to find the beach's location), created a giant, transparent fish. Made…

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