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Life or something like itNot So Serious

Navigating Airport Security

by Shrutin ShettySeptember 9, 2019June 6, 2022

Navigating airport security... A cartoon strip..

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingHeroesHuman BehaviourIndiaInspire

Is it possible to Fall in Love with a Company?

by Shrutin ShettyAugust 21, 2019August 5, 2022

Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Choosing Business Opportunity to Avoid Change

by Shrutin ShettyAugust 18, 2019June 13, 2022

Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn't fully approve of, you'd find a disconnect that you might, either align with, or from time to time…

Design ThinkingHuman BehaviourImprove

Whose Viewpoint?

by Shrutin ShettyAugust 1, 2019August 1, 2019

Whose viewpoint? Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourInnovate

Killer Design

by Shrutin ShettyJuly 17, 2019August 25, 2022

Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

The known unknownVenture Capital

Venture Realty Capital

by Shrutin ShettyJune 18, 2019June 18, 2019

Venture Realty Capital Back when I worked in the venture capital space, startups always came seeking a lot of investment. Often far more than they needed. We would sit with ventures we thought had some…

Human BehaviourLife or something like it

Theranos – Drew First Blood

by Shrutin ShettyMay 28, 2019May 27, 2019

Theranos - Drew First Blood A friend recently posted a question on a NODD community group about Theranos and Elizabeth Holmes. He wondered if the investor community would be more cautious about the healthtech, and…

Design ThinkingIdeationInnovate

What Qualifies as True Innovation?

by Shrutin ShettyApril 16, 2019April 16, 2019

What qualifies as true innovation? The word 'innovation' does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it,…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Design ThinkingHuman BehaviourInnovate

Changing User Behaviour

by Shrutin ShettyApril 2, 2019March 28, 2019

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville,…

Uncategorized

Buffer Browser

by Shrutin ShettyMarch 26, 2019March 26, 2019

Source: link Buffer Browser Google has become increasingly intrusive over the years. Keep all your location-related settings off, and she still knows where you are. And if that's enough, she'll shamelessly ask you to write…

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