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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingImproveWheels

A Design Question: Turn Indicators on Cars

by Shrutin ShettySeptember 21, 2017March 10, 2018

Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…

Human BehaviourImproveIndiaInspireLife or something like it

Two Sides of The Same…Country

by Shrutin ShettyAugust 20, 2013March 29, 2018

Two Sides of The Same...Country Little over a decade ago, I had just learnt how to drive a car, and, sorry; I must learn to be specific. I had learnt to drive a car in…

Customer is KingImproveWheels

It Could Have Rained Nanos

by Shrutin ShettyAugust 1, 2012

Sure the Tatas have had their share of tough n' rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the…

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