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The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Customer is KingHuman BehaviourImproveIndia

Customer Feedback, Ratings and Reviews

by Shrutin ShettyJune 29, 2024

Here in India, we citizens as consumers don't quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore,…

Human BehaviourImproveLife or something like it

Rate Wisely

by Shrutin ShettyMarch 13, 2018March 13, 2018

Rate Wisely Imagine the simple process of rating a book you've just read. Let's say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that…

Customer is KingHuman BehaviourImproveLife or something like it

The Illusion of Ratings and Feedback

by Shrutin ShettyMarch 6, 2018April 7, 2018

The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…

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