Segway
Not sure y’all heard, but Segway stopped production in 2020.
Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit.
Probably why, despite their universal popularity and appeal, only some 140,000 sold in two decades.
Along the way, Chinese robotics startup Ninebot started selling Segway rip-offs.
They then raised funding (from Xiaomi and Sequoia), and acquired Segway in 2015, offering it as part of their mobility products portfolio.
However, as of June 2020 however, due to low sales and some past accidents, Ninebot decided to stop manufacturing Segways. They seem to be doing well selling their own range of kick scooters, go-karts and other personal transport products though.
An odd end for what was once a fascinating, seemingly ahead of its time, self-balancing personal mobility solution.
I suppose that’s how progress works.
And perhaps ‘affordability’ should be an important element of it? Especially if the product has a mass appeal and can be made cheaper than you are.