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Year: 2026

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Design ThinkingHuman BehaviourProductivity

Attention Residue: Why You Can’t Focus After That ‘Quick’ Meeting

by Shrutin ShettyJanuary 28, 2026January 28, 2026

Ever happened to you? You wrap up a 30-minute (or longer) meeting, get back to your desk ready to dive back into work after the meeting that could, in some ways, be considered a break…

Design ThinkingHuman BehaviourImproveInnovateProductThe known unknown

The Questions We Don’t Ask: How Problem Framing Determines Solution Quality

by Shrutin ShettyJanuary 21, 2026January 20, 2026

I often wonder about how we frame problems (challenges, as I prefer to call them), and more importantly, how that single decision can ripple out for decades, sometimes centuries. Back in the 1950s, the consumer…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveInnovateLife or something like itThe known unknown

When Did We Stop Designing for Humans?

by Shrutin ShettyJanuary 19, 2026January 19, 2026

In the past year, customer experience has taken a real nosedive. Big brand products and services making baffling choices. Let's start with recent Panasonic/Google TVs. With any TV including the good old ones, adjust the…

Customer is KingDesign ThinkingHuman BehaviourImprove

Small Details, Better Reading Experience

by Shrutin ShettyJanuary 13, 2026January 12, 2026

Notion Press has helped me with all three of my books, and for that I remain grateful to their team. For my latest, Think like an Innovator, me being me, I took on a new…

HeroesHuman BehaviourImproveInspireLife or something like itThe known unknown

The Return to Innocence

by Shrutin ShettyJanuary 8, 2026

A lot of people go from lighthearted when young to bitter and caustic or indifferent as they get older. They might remain adequately friendly and cheerful in public, knowing well not to cross boundaries or…

Design ThinkingHuman BehaviourIdeationImproveInnovateLife or something like itThe known unknown

Gimme Your Best Question!

by Shrutin ShettyJanuary 7, 2026January 7, 2026

A few days ago, I shared how one re-framed question unlocked a breakthrough solution for a pediatric hospital project, and opened up a contest for you to share YOUR transformational questions. I've been thinking about…

Design ThinkingHuman BehaviourImproveManagement MumblingsProductThe known unknown

The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Customer is KingHuman BehaviourImproveIndiaLife or something like itThe known unknown

A Coupon Code for my Potato Book

by Shrutin ShettyJanuary 3, 2026

My "potato book" was feeling left out with all the posts and coupons for the two design thinking books. So here's a coupon for Main Batata Hoon, a collection of short stories written in a…

Design ThinkingHuman BehaviourInnovate

Signed Copies of Think Like an Innovator – Gimme Your Best Question!

by Shrutin ShettyJanuary 3, 2026January 3, 2026

Good questions get us further, faster. And here's a chance for you to win a signed hardcover of Think Like an Innovator! One of my favourite questions, and I mention this in the book, came…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Thumbs Up for Good Design

by Shrutin ShettyJanuary 2, 2026January 2, 2026

I was getting a haircut earlier this week and got curious about the trimmer my barber (or hairdresser or hairstylist; unsure what they are called nowadays) was using on my head. It was an unusually…

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