Lose some…Win 'em all.!
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge…
Our present realities can get very grey with information overload, misinformation, and fake news. Which is why this news from last week was so interesting. In the recent Maharashtra Legislative Assembly elections, supporters and politicians…
Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post,…
This is Part 1 of a series of posts aimed at young change-makers. As the world can seem grey at times, you might find some of my learnings useful. Reflections from 12 years as a…
When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…
Here’s one on productivity for those of us who use lists as part of planning. I have been guilty of taking older notes and adding unfinished tasks to the latest list. And not often enough,…
I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though…
When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of ‘let’s go with the first decent name and get started with the business’; or ‘we…
After graduating, or post-graduating (if that’s a term), most of us approach learning as a sort of inconvenience that must be suffered or ensured. Either as something your employer mandates to qualify for a promotion,…
Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…
Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to be confused with layouts and reading gravity. And AoA is…
As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…
When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…
Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…