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  • Human Behaviour | Improve | India | Life or something like it | The known unknown

    How About a Mass Behavioural Improvement before India’s 100th Independence Day

    ByShrutin Shetty August 16, 2022

      The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the path forward. I happened to read a 75th Independence Day post on Instagram a short while ago, that took a…

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  • Design Thinking | Human Behaviour | Improve

    Mobile Apps and Habits

    ByShrutin Shetty August 15, 2022August 15, 2022

    Pic: source If you are trying to create a new habit or trying to use a mobile app more regularly, you would obviously have better luck if you placed the app on the Favourites row. It could be a planner app, an e-book reader, a food-tracking or exercise app, or whatever else. But it is…

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  • Design Thinking | Human Behaviour | Improve | Life or something like it | Young Minds

    The Hostile World for Women

    ByShrutin Shetty August 13, 2022August 13, 2022

    The normal-seeming world of us men is often a battle zone that most women need to navigate each day.
    Places and experiences we might not give a second thought about, can be horribly taxing on the attentional space of women.
    We all need to educate, be considerate, and design safer and more thoughtful spaces and processes for them.

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Reviews

    Heel Rollers – Not a great Design

    ByShrutin Shetty July 19, 2022

    Image: source   Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design.   If we humans were to pick between standing for a minute on the front section of our feet or the heels of our feet, odds are we would be more comfortable on the front section. The…

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  • Human Behaviour | Improve | Life or something like it | Not So Serious

    Plastic Diet – Trying to Predict Big Pharma’s Next Big Thing

    ByShrutin Shetty June 22, 2022July 2, 2022

    Image: source Since plastic is pretty much an inescapable part of our diets now, and since we humans are inclined to prefer selling/buying a solution rather than inconveniencing ourselves with rollbacks or preventive efforts, my prediction for big pharma is that their next big offering will be pills (or some other form) of supplements to…

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  • Customer is King | Design Thinking | Human Behaviour | Improve

    Product Design – Bottle Necks

    ByShrutin Shetty June 6, 2022

    I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their lids.   Now while these bottles are fine otherwise (except, plastic!), I wonder how many people who’ve bought them have…

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  • Design Thinking | Human Behaviour | Improve | Innovate | The known unknown

    How the Future of Text Content Should Be

    ByShrutin Shetty May 19, 2022

    Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs. You know it might be important, but just the way it is structured makes it very difficult to read to…

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  • Customer is King | Design Thinking | Human Behaviour | Improve | Innovate

    Product Use and Experience – Range and Layers

    ByShrutin Shetty May 17, 2022May 17, 2022

    There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something fatter or tougher, use the rear end of the blades (effort multiplier); and cut slower, or risk breaking the scissors….

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  • Design Thinking | Improve

    Dettol Liquid Soap Refill’s Cap Seal Ring

    ByShrutin Shetty May 15, 2022

    Dettol liquid soap’s refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place, and tends to fall into the soap dispenser. Lifebuoy liquid soap refills (above) on the other hand, seemed to have…

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  • Design Thinking | Human Behaviour | Improve | Life or something like it

    All We Need is Somebody to Lean On

    ByShrutin Shetty May 10, 2022

    Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I’m no fan of wedding ceremonies, so once I was done admiring the place, I was a little bored. After some time at the bar, I caught up with a few people, and was back to…

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  • Human Behaviour | Improve | Life or something like it | The known unknown

    Even Flow

    ByShrutin Shetty May 6, 2022May 6, 2022

    Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or get rid of a bad one) assume, is that habits are like finding a nice, quiet spot somewhere (at a…

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  • Design Thinking | Human Behaviour | Improve | Life or something like it | The known unknown

    The ‘Sample Size of One’ Concept Simplified

    ByShrutin Shetty April 28, 2022June 8, 2022

    Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to undertake studies so that they remain relevant, if not replicable. The thought was triggered by a random interaction in the…

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  • Design Thinking | Human Behaviour | Improve | Innovate

    We Need Better Staplers

    ByShrutin Shetty April 6, 2022May 4, 2022

    Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but are far from commonplace. Got to wonder why they are so expensive. A cursory look on Amazon showed the cheapest…

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  • Design Thinking | Ideation | Improve | The known unknown | Wheels

    What Might Automotive Lights Look Like in Future?

    ByShrutin Shetty April 4, 2022April 2, 2022

    When it comes to automotive light designs, a few occasionally catch your eye. Like the sweeping indicator lights from some years ago. Those still are impressive. I think Audi SUVs were among the first to have them. And you occasionally see some very strange designs. Like those on the Toyota Innova Crysta. What I call…

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  • Customer is King | Design Thinking | Innovate

    Where Should Laptop Charging Lights be, and Why are Laptop Keyboards so Small?

    ByShrutin Shetty April 2, 2022April 2, 2022

    Firstly, should laptop charging lights be put on the side the charger plugs in? That is where the charger plugs in, but not where we sit. Which means many a times, it would be an effort to confirm charging. How about on the front? Better, since most often, many of us (remember to) charge the…

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