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  • Customer is King | Design Thinking | Human Behaviour | Improve | Innovate

    Product Use and Experience – Range and Layers

    ByShrutin Shetty May 17, 2022May 17, 2022

    There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something fatter or tougher, use the rear end of the blades (effort multiplier); and cut slower, or risk breaking the scissors….

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  • Design Thinking | Improve

    Dettol Liquid Soap Refill’s Cap Seal Ring

    ByShrutin Shetty May 15, 2022

    Dettol liquid soap’s refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place, and tends to fall into the soap dispenser. Lifebuoy liquid soap refills (above) on the other hand, seemed to have…

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  • Design Thinking | Human Behaviour | Improve | Life or something like it

    All We Need is Somebody to Lean On

    ByShrutin Shetty May 10, 2022

    Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I’m no fan of wedding ceremonies, so once I was done admiring the place, I was a little bored. After some time at the bar, I caught up with a few people, and was back to…

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  • Human Behaviour | Improve | Life or something like it | The known unknown

    Even Flow

    ByShrutin Shetty May 6, 2022May 6, 2022

    Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or get rid of a bad one) assume, is that habits are like finding a nice, quiet spot somewhere (at a…

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  • Design Thinking | Human Behaviour | Improve | Life or something like it | The known unknown

    The ‘Sample Size of One’ Concept Simplified

    ByShrutin Shetty April 28, 2022June 8, 2022

    Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to undertake studies so that they remain relevant, if not replicable. The thought was triggered by a random interaction in the…

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  • Design Thinking | Human Behaviour | Improve | Innovate

    We Need Better Staplers

    ByShrutin Shetty April 6, 2022May 4, 2022

    Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but are far from commonplace. Got to wonder why they are so expensive. A cursory look on Amazon showed the cheapest…

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  • Design Thinking | Ideation | Improve | The known unknown | Wheels

    What Might Automotive Lights Look Like in Future?

    ByShrutin Shetty April 4, 2022April 2, 2022

    When it comes to automotive light designs, a few occasionally catch your eye. Like the sweeping indicator lights from some years ago. Those still are impressive. I think Audi SUVs were among the first to have them. And you occasionally see some very strange designs. Like those on the Toyota Innova Crysta. What I call…

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  • Customer is King | Design Thinking | Innovate

    Where Should Laptop Charging Lights be, and Why are Laptop Keyboards so Small?

    ByShrutin Shetty April 2, 2022April 2, 2022

    Firstly, should laptop charging lights be put on the side the charger plugs in? That is where the charger plugs in, but not where we sit. Which means many a times, it would be an effort to confirm charging. How about on the front? Better, since most often, many of us (remember to) charge the…

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  • Human Behaviour | Life or something like it | The known unknown

    Counterintuitiveness – Psyched vs Calm

    ByShrutin Shetty March 27, 2022

    Pic: source Counterintuitive Series: Psyched vs Calm Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets. From time to time, life demands that we get charged for something. Could be the commencement of a big project, a project with a tight deadline, a school or college assignment…

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  • Human Behaviour | Life or something like it | The known unknown

    Counterintuitiveness – Babies Resisting Sleep

    ByShrutin Shetty March 25, 2022

    Counterintuitive Series: Babies resisting sleep Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets. This particular one is a hypothesis and not an example (yet at least), but let me have your views or experiences on it. Pic: source A lot of parents of young kids nowadays,…

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