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HeroesIn memoriam

Sindhutai Sapkal – The mai of over a 1000 children

by Shrutin ShettyJanuary 5, 2022January 5, 2022

    Image: source Sindhutai Sapkal passed away yesterday. For those who haven't heard of her, she was born in an extremely poor family in the state of Maharashtra, India in 1948.Married at the age…

Human BehaviourIdeationImproveLife or something like itThe known unknown

Sample Size of One: Towards a Possible Solution

by Shrutin ShettyDecember 8, 2021June 1, 2022

This post explores an alternative to fix the replication crisis (particularly in the behavioural science and economics fields, and if relevant, in other fields too). This post is in continuation to an earlier post titled…

Human BehaviourLife or something like itNot So Serious

The Behaviour Triangle

by Shrutin ShettyNovember 8, 2021November 9, 2021

  A humorous take on the paradox that exists between the views or tendencies of us common humans, versus that of therapists, who seem to take the more empathetic approach, versus some behavioural science practitioners…

Human BehaviourImproveLife or something like itThe known unknown

Sample Size of One: The Rose Negotiations

by Shrutin ShettyNovember 3, 2021December 8, 2021

Image: source The Replication Crisis is an ongoing crisis where it has been difficult or impossible to reproduce findings of scientific studies. The field of behavioural science too, has had its challenges with replicating past…

Human BehaviourLife or something like it

Wonder Why so many Americans are wary of Vaccines

by Shrutin ShettyOctober 14, 2021October 14, 2021

Photo by Maksim Goncharenok from Pexels   In the past, US Anti-vaxxer protests have not gone unnoticed by the world. And while it was surprising then, anyone who was curious enough to dig a bit…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if We could Mute Serial-Forwarders on WhatsApp Groups

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…

Design ThinkingIdeationImproveRattL-em

Idea for a Review Mode for Note-taking and Planner Apps

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent 'RattL 'em' idea was for Note or Planner apps like Evernote, Google Keep and others. Such apps could include a 'Review Mode' for existing entries. In this mode, users could be given a…

Design ThinkingHuman BehaviourImproveRattL-em

Elevators and Nosocomial infections

by Shrutin ShettySeptember 14, 2021September 7, 2022

Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is…

Customer is KingDesign ThinkingHuman BehaviourRattL-em

An Idea for Food Delivery Services

by Shrutin ShettyAugust 27, 2021September 6, 2022

How most food ordering/ delivery service apps work is, you make your selection, pay (or CoD), and confirm the order. However, there are occasions (or lack of them) where you might want to order something,…

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

Human BehaviourImprove

Between Optimism and Pessimism

by Shrutin ShettyAugust 14, 2021August 14, 2021

Image: source   It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially…

Design ThinkingHuman BehaviourNot So SeriousYoung Minds

A Forward: What is Butt Dust?

by Shrutin ShettyJuly 22, 2021

Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of…

HeroesInspire

The Brave Peacekeepers of Jadotville

by Shrutin ShettyJuly 19, 2021July 17, 2021

The battle known as the Siege of Jadotville, is an almost unbelievable story of grit, leadership, of unwavering loyalty and courage, of calm, and of extraordinary strategy and tactics; especially in the face of deceit,…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Design ThinkingHuman BehaviourIdeationInnovateWings

Constraints and the beautiful A-10

by Shrutin ShettyJune 29, 2021July 1, 2021

Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…

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