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Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveInnovateLife or something like itThe known unknown

When Did We Stop Designing for Humans?

by Shrutin ShettyJanuary 19, 2026January 19, 2026

In the past year, customer experience has taken a real nosedive. Big brand products and services making baffling choices. Let's start with recent Panasonic/Google TVs. With any TV including the good old ones, adjust the…

Customer is KingDesign ThinkingHuman BehaviourImprove

Small Details, Better Reading Experience

by Shrutin ShettyJanuary 13, 2026January 12, 2026

Notion Press has helped me with all three of my books, and for that I remain grateful to their team. For my latest, Think like an Innovator, me being me, I took on a new…

Customer is KingImprove

Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?

by Shrutin ShettyApril 21, 2025April 19, 2025

A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in…

Customer is KingDesign ThinkingInnovateProduct

Layered Power Management

by Shrutin ShettyDecember 17, 2024December 5, 2024

Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…

Customer is KingDesign ThinkingImprove

When Google messes User Experience

by Shrutin ShettyApril 9, 2024

The bout between the tech giants Amazon and Google regarding Google's payments related policy, that has been going on since 2022, has finally hit India recently, and the two giants have taken a big dump…

Customer is KingImproveManagement Mumblings

Sharpen your Business Focus

by Shrutin ShettyFebruary 22, 2017February 22, 2017

Image: source When starting one's business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible,…

EntrepreneursImproveIndiaInspire

We’re Ready. So Why Not Be Bold and Aim High?

by Shrutin ShettyOctober 4, 2016January 17, 2017

Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is…

EntrepreneursHuman BehaviourImprove

Why Are Americans consistently more Innovative and Entrepreneurial?

by Shrutin ShettyAugust 20, 2016September 9, 2020

"What makes America so much more entrepreneurial and innovative than India?" That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind.…

EntrepreneursManagement MumblingsVenture Capital

Bubble Telescope

by Shrutin ShettyJuly 2, 2015March 7, 2018

Bubble Telescope Is there a bubble forming in the Indian startup scene? The Hubble Space Telescope Is the Indian startup space fast becoming a bubble? Let's take a closer look and find out. At the Goldman…

Recent Posts

  • Attention Residue: Why You Can’t Focus After That ‘Quick’ Meeting January 28, 2026
  • The Questions We Don’t Ask: How Problem Framing Determines Solution Quality January 21, 2026
  • When Did We Stop Designing for Humans? January 19, 2026

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