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Begin with the End in mind

by Shrutin ShettyJuly 24, 2025

Over the decades, many business leaders have shifted their mindset, from building companies that are 'built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage?…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

New Starbucks CEO Brian Niccol’s goals – Sensible?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…

Recent Posts

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  • The Questions We Don’t Ask: How Problem Framing Determines Solution Quality January 21, 2026

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