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Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

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by Shrutin ShettyFebruary 5, 2019February 3, 2019

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a…

Customer is KingDesign ThinkingImproveInnovateLife or something like it

The Non-Financial Side of Business

by Shrutin ShettyApril 10, 2018January 26, 2020

The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…

Customer is KingHuman BehaviourImproveLife or something like it

The Illusion of Ratings and Feedback

by Shrutin ShettyMarch 6, 2018April 7, 2018

The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…

Customer is KingDesign ThinkingHuman BehaviourIdeationImproveInnovate

Design Thinking: What a Patient Wants

by Shrutin ShettySeptember 6, 2017March 10, 2018

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…

ImproveLife or something like it

And Then It Hits You..

by Shrutin ShettyNovember 21, 2014March 10, 2018

And Then It Hits You When interacting (read playing) with infants, objectives are very clear in our head. We must make them laugh, even at the cost of looking foolish. And we must, at all…

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