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Innovation: Don’t Let Frameworks become Cages

by Shrutin ShettyFebruary 7, 2026February 7, 2026

We have a strange fascination with frameworks. I certainly do. A framework is a visual shortcut that offers a bird's-eye view of a complex idea. It helps us find our bearings when we're overwhelmed by…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

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