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Dry Ice in Food Deliveries

by Shrutin ShettyDecember 5, 2024November 28, 2024

When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of packaging, and so on, it must try to do some…

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

Customer is KingHuman BehaviourImproveLife or something like it

The Illusion of Ratings and Feedback

by Shrutin ShettyMarch 6, 2018April 7, 2018

The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…

Design ThinkingEntrepreneursHuman BehaviourImproveNot So Serious

Vulnerability of Tech Processes and Human Decisions

by Shrutin ShettyDecember 19, 2017March 10, 2018

Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service's process. The other, a possible…

Design ThinkingImproveReviews

See Ma, No Hands – Reviewing the Dettol No-Touch Soap Dispenser

by Shrutin ShettyJuly 4, 2013February 19, 2022

See Ma, No Hands - Reviewing the Dettol No-Touch Soap Dispenser Here’s a product review. You wouldn't be reading this if you were fortunate enough to live a secluded life in the hills, which means…

Design ThinkingNot So Serious

What’s in a Name?

by Shrutin ShettyNovember 16, 2011March 4, 2018

What's in a Name? There is this shopping place close to my office (don't know if it would qualify as a mall, cause even though its got some of the characteristics of one, it does…

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