Begin with the End in mind
Over the decades, many business leaders have shifted their mindset, from building companies that are ‘built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month.
The collateral damage? Deep and widespread.
Culture suffers when companies cycle through mass hiring and mass firing.
CEO tenures focused on short-term metrics create ripples that rock the boat more than anyone admits.
And when it comes to design, and its ripple effects on materials and our planet, Scott Berkun nails it when he says, “The time span that designers and the organizations that hire them think about has shrunk, but the impact of those decisions lasts much longer.”
If only we followed Dr. Stephen R. Covey’s timeless advice: always begin with the end in mind.