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Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingDesign ThinkingHuman BehaviourInnovateWheels

The God of Thoughtful Design

by Shrutin ShettyDecember 6, 2024December 5, 2024

When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

Customer is KingDesign ThinkingHuman BehaviourWheels

Car Variants at Showrooms

by Shrutin ShettyNovember 28, 2024

I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly,…

Human BehaviourLife or something like itThe known unknownWheels

Trial Biking and the One-Inch Punch

by Shrutin ShettyMay 14, 2024May 14, 2024

What's the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with…

Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Design ThinkingIdeationImproveThe known unknownWheels

What Might Automotive Lights Look Like in Future?

by Shrutin ShettyApril 4, 2022April 2, 2022

When it comes to automotive light designs, a few occasionally catch your eye. Like the sweeping indicator lights from some years ago. Those still are impressive. I think Audi SUVs were among the first to…

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Design ThinkingIdeationImproveInnovateWheels

The ENGESA Mercedes truck

by Shrutin ShettyMay 17, 2020May 22, 2020

I recently saw this video of a ENGESA Mercedes truck. Something obviously very fascinating about it. So I thought I'd attempt to recreate it in some way, using Lego. This is a quick, crude first…

Design ThinkingImproveInnovateWheels

Airbags and the Height of Drivers

by Shrutin ShettyOctober 1, 2019September 30, 2019

Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…

Customer is KingDesign ThinkingHuman BehaviourImproveWheels

Will Uber Disrupt Itself?

by Shrutin ShettySeptember 17, 2019January 10, 2022

Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

Wheels

The 106 Ladies at the Auto World Vintage Car Museum

by Shrutin ShettySeptember 18, 2018July 20, 2020

The 106 Ladies at the Auto World Vintage Car Museum I was in Ahmedabad for a meeting earlier this year. Had to visit the Auto World Vintage Car Museum before getting back. With 106 cars…

ImproveIndiaWheels

SUV Drivers – Look Out

by Shrutin ShettyDecember 12, 2017March 10, 2018

India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…

Design ThinkingIdeationImproveIndiaInnovateWheels

How Well is Tata Motors Connecting Aspirations?

by Shrutin ShettyNovember 28, 2017March 10, 2018

Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…

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