Creating and Understanding Customer Feedback If you’ve ever ordered waffles online, most likely they’ll come in one of two kinds of packaging. One is clean like in the pic above. The other is where all of them in thin paper holders will be stuffed into a box. Quite messy. Anyway, say you ordered a few…
Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a certain turnover or profit, to spend 2% of (their three-year annual) net profit on CSR activities each financial year. Allotting…
Beer’ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it. And yet, it is refreshing to see companies like Carlsberg committed to drastically reducing the use of plastics. A few…
Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular collisions. In such cases, the driver’s head seemed to slide off the airbag and cause injury. The inspiration for them…Baseball mitts (or gloves). The result. A frontal…
Will Uber Disrupt Itself? Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to it with almost a sense of pride and relief. It was almost as if the world had found a way to get…
Where Do We Go Now? Google’s AdSense program let’s publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads – previously AdWords platform) from businesses wanting those ads showing up to relevant customer groups. In turn, they pass on some of that revenue (based…
Navigating airport security… A cartoon strip..
Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India. Where the population, combined with the general lack of regard for other’s personal space can be quite a challenge. Growing up, I…
My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…
Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company because of their values. A few weeks ago, I was at the Indian Hotels company to meet a senior gentleman…