There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
Our present realities can get very grey with information overload, misinformation, and fake news. Which is why this news from last week was so interesting. In the recent Maharashtra Legislative Assembly elections, supporters and politicians from parties that lost, claimed the electronic voting machines were rigged. Some cited electronic voting machines suspiciously did not lose…
Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post, to find your niche, you need to explore diverse work first, then narrow your focus. In the early days of…
Starting broad and following your instincts can lead you to your true niche. Instead of rushing to define yourself, embrace the exploration process—it can open doors you never expected.
When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in a herd. Yet every once in a rare while, comes a product that has been built so thoughtfully, you begin…
Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don’t, because they are meant to transport their occupants safely, in luxury, and in a refined manner, not to indulge in drag races. And so the vertical drop might be alright on…
When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of packaging, and so on, it must try to do some homework before making it a part of its routine. This one’s for restaurants and small eateries that use dry ice….
Here’s one on productivity for those of us who use lists as part of planning. I have been guilty of taking older notes and adding unfinished tasks to the latest list. And not often enough, I try to wonder why some of those tasks that have gotten carried forward for too long, keep making it…
I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though I probably couldn’t initially figure why, given they were right where they should be, predicting explosive growth and chewing through…
When naming a startup or product, many settle for the first decent option, while others obsess over finding the perfect one. But as a WWII life-saving invention revealed, sometimes the name can make all the difference between success and failure.