A Coupon Code for my Potato Book
My "potato book" was feeling left out with all the posts and coupons for the two design thinking books. So here's a coupon for Main Batata Hoon, a collection of short stories written in a…
Tag: behaviour
Netflix on How Small Features go a Long Way
Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it…
The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad
Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…
My Second Book – Main Batata Hoon
My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…
Product Design should factor Human Forgetfulness
Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…
An Indian Survivorship Bias Example
Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…
How About a Mass Behavioural Improvement before India’s 100th Independence Day
The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…
A Forward: What is Butt Dust?
Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of…
Exploitative Businesses & Divine (and Tech) Interventions
When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective. There was a mention of nudges (not…
Behavioural Law
Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…