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The Paradox of Colour Choices

by Shrutin ShettyDecember 26, 2020

Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…

Human BehaviourImproveIndiaLife or something like it

Holy How?!

by Shrutin ShettySeptember 9, 2013March 29, 2018

Holy How?! Does god exist? I personally do believe in faith, and in a higher power, but one without a name or face. Culture and upbringing however, do tend to influence that faith with names and appearances.  Unlike popular…

ImproveLife or something like it

The King of Traumatic Times

by Shrutin ShettyOctober 22, 2012

How Vijay and Siddharth Mallya are handling the whole Kingfisher Airline fiasco is appalling. In a similar situation, way back, Richard Branson sold his first and extremely-close-to-his-heart business, Virgin Records at the insistence of financial institutions, so that…

Recent Posts

  • What Design Thinking gets wrong about Empathy January 31, 2026
  • Attention Residue: Why You Can’t Focus After That ‘Quick’ Meeting January 28, 2026
  • The Questions We Don’t Ask: How Problem Framing Determines Solution Quality January 21, 2026

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