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Customer is KingHuman BehaviourIndiaLife or something like itManagement Mumblings

The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

by Shrutin ShettyJune 10, 2025June 11, 2025

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…

Customer is KingHuman BehaviourImproveIndia

Customer Feedback, Ratings and Reviews

by Shrutin ShettyJune 29, 2024

Here in India, we citizens as consumers don't quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore,…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveLife or something like itThe known unknown

An Indian Survivorship Bias Example

by Shrutin ShettySeptember 7, 2022

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put,…

Human BehaviourImproveIndiaLife or something like itThe known unknown

How About a Mass Behavioural Improvement before India’s 100th Independence Day

by Shrutin ShettyAugust 16, 2022

  The beautiful tri-colour waving at Connaught Place, Central Park, Delhi. It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the…

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Can We Do Better than CSR?

by Shrutin ShettyNovember 5, 2019November 2, 2019

Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

Human BehaviourIndiaInnovateYoung Minds

Lose Your Illusion

by Shrutin ShettyAugust 28, 2018August 28, 2018

Lose Your Illusion Sometime last year, I had an interesting conversation with a friend's girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the…

Human BehaviourIndiaLife or something like itThe known unknown

Actions With and Without a Face

by Shrutin ShettyJanuary 25, 2018March 10, 2018

Actions With and Without a Face Even today, you can see people of some races cringe or gasp at the sight of the swastika, the symbol of Hitler's party. Even though the swastika has much older…

Human BehaviourImproveIndiaLife or something like itThe known unknownYoung Minds

Do Some of the Pillars of Democracy need a Shake-Up?

by Shrutin ShettyDecember 21, 2017March 10, 2018

Democracy has rested on four pillars. The legislature, executive, the judiciary, and arguably the most important, the press. All the pillars need improvement, some far more than others. The world press, for instance, has really…

ImproveIndiaWheels

SUV Drivers – Look Out

by Shrutin ShettyDecember 12, 2017March 10, 2018

India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…

IndiaInspireThe known unknown

Our Right to Privacy

by Shrutin ShettySeptember 19, 2017March 10, 2018

Our Right to Privacy Image source Towards the last week of August this year, here in India there was a landmark Supreme Court verdict that a lot of you must have heard/read about. It had…

HeroesIndiaThe known unknown

China – The Punishment Due

by Shrutin ShettyAugust 20, 2017March 10, 2018

China - The Punishment Due To, Mr. Xi Jinping Chairman of the Central Military Commission People's Republic of China Indian politicians have always been soft about matters regarding our country's borders. You however, should not for…

Design ThinkingHuman BehaviourImproveReviews

India’s Roads and Bottlenecks

by Shrutin ShettyAugust 3, 2017August 3, 2017

India's Roads and Bottlenecks Bottlenecks and traffic jams on the streets. Are they an unavoidable phenomenon, or something we caused or created? Same with the lack of lane discipline in Indian drivers. Are drivers always…

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