Context
One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a…
Author: Shrutin Shetty
Built In Your Image
We encourage people to be objective, and not to be emotionally imbalanced. We even look down on the rare outburst by family or friends. Right? And there's a reason for it. Nobody likes someone who…
A Poem for Design the Future
Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…
Skill or Skin
A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.Despite knowing…
The Point of disapPOINTment
The Point of disapPOINTment With our high hopes, we do face the occasional disappointment. Not getting that promotion you worked so hard for. Having to postpone a holiday because of some reason, or difficulty in…
Upbringing
Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…
The Reaction Buffer
The Reaction Buffer When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external. You can…
My Book on Design Thinking titled ‘Design the Future’
Design the Future Hi! As some of you might already know, my book on design thinking, titled 'Design the Future' is out! Despite design thinking being several decades old, we are seeing increasing relevance in…
Dr. John Virapen on the Greed of Pharmaceutical Companies
Dr. John Virapen on the Greed of Pharmaceutical Companies Sometimes when you think about one particular country or another, and admire it for a great government, a transparent press, a robust healthcare ecosystem, and so…
The 106 Ladies at the Auto World Vintage Car Museum
The 106 Ladies at the Auto World Vintage Car Museum I was in Ahmedabad for a meeting earlier this year. Had to visit the Auto World Vintage Car Museum before getting back. With 106 cars…
The Stanford Marshmallow Experiment, Delayed Gratification and more
Image: The Stay Puft Marshmallow Man from the Ghostbusters movie, 1984 The Stanford Marshmallow Experiment, Delayed Gratification and more In June this year, Jessica Calarco wrote a very interesting article around the famous Stanford marshmallow experiment from…
Lose Your Illusion
Lose Your Illusion Sometime last year, I had an interesting conversation with a friend's girlfriend who is a psychologist. Between drawing inferences from my handwriting to discussing human behaviour in general. She also mentioned the…
The pros and “Cons” of Storytelling
The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…
Gucci’s Packaging – Not so Gucci
Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…
Don’t be Kupamanduka
Don't be Kupamanduka When someone just joins your organisation, get their first impression of their experience within a few days of joining. Then, after you run them through the standard tour and the paces, and…