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  • Customer is King | Design Thinking | Improve

    When Google messes User Experience

    ByShrutin Shetty April 9, 2024

    The bout between the tech giants Amazon and Google regarding Google’s payments related policy, that has been going on since 2022, has finally hit India recently, and the two giants have taken a big dump on user experience here. Users in India might no longer be able to buy digital goods on the Android Amazon…

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  • Customer is King | Design Thinking | Ideation | Improve | Innovate

    Brave Product Designs

    ByShrutin Shetty April 8, 2024April 8, 2024

    Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

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  • Human Behaviour | Improve

    On Getting Better Everyday

    ByShrutin Shetty April 5, 2024

    Fictional and real-life legends seem to have a more straightforward approach to dealing with complex-seeming challenges and to getting better at something. They simply make it an optimization challenge. Clip: David G Morgan

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  • Design Thinking | Human Behaviour | Ideation | Improve | Innovate | Productivity

    On Framing Problems

    ByShrutin Shetty March 30, 2024

    As the late American inventor and engineer, Charles Kettering very wisely said, “A problem well-stated is half-solved.” The need is to re-frame every problem into a challenge. To get better ideas, to be able to solve it faster, and in a better way.

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  • Customer is King | Design Thinking | Ideation | Improve

    Product Miniatures improve Shopper Experience

    ByShrutin Shetty March 30, 2024

    Product miniatures  

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  • Human Behaviour | Improve | Productivity

    Time can Distill Goals

    ByShrutin Shetty March 18, 2024

    Another one on productivity. A lot of us have made lists and planned things out thing, be it an event, a shopping list, or life goals. However, here’s something I have faced whenever listing some work goals and breaking them down into tasks. There’s a tendency to list some big goals, and of course, you…

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  • Human Behaviour | Improve | Productivity

    Music and Productivity

    ByShrutin Shetty March 12, 2024

    #Productivity This is for those of us who listen to music when working or studying. Something I have experienced.. If your work needs a good amount of figuring out or making sense, a lot of focus or creativity, you might be better off sticking to listening to one song on loop rather than a playlist…

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  • Human Behaviour | Life or something like it | Reviews

    A Reader’s Review that Addresses a Writer’s Wish

    ByShrutin Shetty March 10, 2024

    The overarching theme for my recent book, ‘Main Batata Hoon‘ is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who asks. And that was because I would be looking at it from its underlying behavioural foundations, and as a writer….

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  • Human Behaviour | India | Life or something like it | The known unknown

    The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

    ByShrutin Shetty March 5, 2024

    Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book ‘Main Batata Hoon’. The thing is though, once you start noticing them in your own life and in your network and surroundings, it is impossible to switch off. One instance…

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  • Human Behaviour | Improve | Innovate | Inspire | Life or something like it | The known unknown

    My Second Book – Main Batata Hoon

    ByShrutin Shetty February 19, 2024February 19, 2024

    My recently published book, ‘Main Batata Hoon’, is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she said she couldn’t wait to read the stories themselves. I clarified that I had used all the humour in the…

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