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Customer is KingDesign ThinkingInnovateProduct

Layered Power Management

by Shrutin ShettyDecember 17, 2024December 5, 2024

Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…

Design ThinkingEntrepreneursHuman BehaviourLife or something like itProductivityYoung Minds

Part 2: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 9, 2024December 5, 2024

Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post,…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

Customer is KingDesign ThinkingHuman Behaviour

Product Names — What’s in a Name?

by Shrutin ShettyDecember 3, 2024November 28, 2024

When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of ‘let’s go with the first decent name and get started with the business’; or ‘we…

Customer is KingDesign ThinkingIdeationImproveInnovate

The Simple but Brilliantly Designed Bisleri 5L bottle

by Shrutin ShettyDecember 3, 2024November 28, 2024

In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Prefer a Plain Product or an Ergonomically Designed One?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…

InnovateProduct

A thoughtfully designed camera!

by Shrutin ShettyNovember 28, 2024November 28, 2024

Came across this recently.

Customer is KingDesign ThinkingIdeationImprove

Product Miniatures improve Shopper Experience

by Shrutin ShettyMarch 30, 2024

Product miniatures  

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

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