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Design Thinking

Design Thinking Basics – 2

by Shrutin ShettyFebruary 1, 2017February 1, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's…

Human BehaviourImproveManagement Mumblings

Work to be Hired

by Shrutin ShettyJanuary 19, 2017March 24, 2017

One of the early screening processes to make it to the defense forces, is that of physical fitness. It is one of the more fundamental requirements of the job. Of course, subsequently, those who make the cut…

Customer is KingDesign ThinkingImprove

Function, Form, and Overripe Apples

by Shrutin ShettyJanuary 16, 2017January 16, 2017

Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…

Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

Design ThinkingHuman BehaviourImprove

Do Traffic Light Colours Need a Re-look?

by Shrutin ShettyJanuary 1, 2017January 3, 2017

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has…

IndiaManagement Mumblings

Did Tata Know in 2012 that Mistry Was Not The Best Fit?

by Shrutin ShettyNovember 3, 2016November 2, 2016

Source: link The aftermath of ousting of Tata Group Chairman, Cyrus Mistry was probably not what the Tata Group, or Mr. Ratan Tata would have anticipated. Then again, could there have been sufficient signs even as Mr. Tata was looking…

ImproveIndiaLife or something like itThe known unknown

Primum Non Nocere

by Shrutin ShettyOctober 27, 2016

Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by…

EntrepreneursImproveIndiaInspire

We’re Ready. So Why Not Be Bold and Aim High?

by Shrutin ShettyOctober 4, 2016January 17, 2017

Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is…

Ideation

An Ideation Session at SIMSR

by Shrutin ShettySeptember 7, 2016March 5, 2018

An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen... The 80+ exceptional minds that came up with some surprisingly amazing ideas... A point…

Human BehaviourImproveIndiaLife or something like itThe known unknown

Do You Like Your News Well Done, or Rare?

by Shrutin ShettySeptember 4, 2016September 3, 2016

Image: source A few years ago, my dad had pointed out how refreshing it was to hear All India Radio. All India Radio is India's national, public news radio station. He said it was a welcome…

EntrepreneursHuman BehaviourImprove

Why Are Americans consistently more Innovative and Entrepreneurial?

by Shrutin ShettyAugust 20, 2016September 9, 2020

"What makes America so much more entrepreneurial and innovative than India?" That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind.…

Human BehaviourIndiaLife or something like itThe known unknown

Let Our Work Drive Our Energy

by Shrutin ShettyAugust 8, 2016August 20, 2022

Let Our Work Drive Our Energy There is so much we can learn from the views, experiences and beliefs of others; especially if our own values have strong roots in light of the learning of…

Human BehaviourIndiaLife or something like it

Why Indians Need Real Idols, not pretentious ones

by Shrutin ShettyJuly 21, 2016March 4, 2018

Why Indians Need Real Idols, not pretentious ones The pretentiousness and shallowness of many Indians can be really overwhelming. sultan may have been a great movie, but I won't know because I won't be watching…

Human Behaviour

The Unconscious Equalizer

by Shrutin ShettyJuly 15, 2016July 15, 2016

Image: source Human behavior, never ceases to confuse. Or amaze. We have had a maid coming for over two decades to do the dishes and mop the floor. And ever since I can remember, she…

Tejas: A Fighter Plane 33 Years In the Making
ImproveInspireWings

Tejas: A Fighter Plane 33 Years In the Making

by Shrutin ShettyJuly 4, 2016July 4, 2016

In the early 1980s, there was a plan to build India's first fighter aircraft, under the Light Combat Aircraft (LCA) program. After innumerous technological and process roadblocks, and possibly governmental delays, the LCA,  named Tejas ('radiant'),…

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