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Human BehaviourImprove

B2B and B2C Customers

by Shrutin ShettyMay 15, 2017March 10, 2018

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) 'customers' have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business…

Customer is KingHuman BehaviourLife or something like itManagement Mumblings

Tata Sky

by Shrutin ShettyApril 20, 2017

Image: source This is a heads-up for Tata Sky satellite television provider customers. Here's something Tata Sky has been doing as standard procedure, that I find questionable. If you're subscribed to an annual plan, and say  you…

Design ThinkingHuman BehaviourImproveInnovateLife or something like itThe known unknown

Is A Bot After Your Job?

by Shrutin ShettyApril 18, 2017April 18, 2017

Image: Robin Williams in the Bicentennial Man Yuval Noah Harari paints an interesting and arguably grim picture of the future, in his book Homo Deus. He runs through possible ways in which the world and we humans…

Human BehaviourImproveThe known unknown

Points of View – Life, Work and Religion

by Shrutin ShettyApril 12, 2017April 12, 2017

Benjamin Franklin | Image: source How open or rigid, would you say your views and beliefs are? Here's an excerpt from Benjamin Franklin's autobiography, in which he mentions the following interaction with someone: I was acquainted…

Human BehaviourLife or something like it

Illusions and Delusions

by Shrutin ShettyMarch 16, 2017May 20, 2017

Imran Khan is a decent actor. Delhi Belly was probably the best of the lot he has churned out. Then there's Babita Kumari. A Silver medalist at the 2010 Commonwealth Games. Then a Bronze medalist…

Design ThinkingIdeationImproveInnovateUncategorized

Do Laptops Need to be a Pain in the Neck?

by Shrutin ShettyMarch 14, 2017May 1, 2023

  Image: source Irrespective of where we place a laptop when we use them, they're usually well aligned with our arms and hands. This helps make typing relatively effortless. However, have you noticed how the…

Customer is KingImproveManagement Mumblings

Sharpen your Business Focus

by Shrutin ShettyFebruary 22, 2017February 22, 2017

Image: source When starting one's business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible,…

Design Thinking

Design Thinking Basics – 3

by Shrutin ShettyFebruary 15, 2017February 14, 2017

In his book 'Change by Design',  Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation of the…

Human BehaviourImproveLife or something like itThe known unknown

Peace, War, or Chekh-mate

by Shrutin ShettyFebruary 7, 2017June 18, 2018

In his book Homo Deus, Yuval Noah Harari mentions Russia's greatest short story writers Anton Chekhov having once said that a gun appearing in the first act of a play will inevitably be fired in the third. Yuval says that…

Design Thinking

Design Thinking Basics – 2

by Shrutin ShettyFebruary 1, 2017February 1, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's…

Human BehaviourImproveManagement Mumblings

Work to be Hired

by Shrutin ShettyJanuary 19, 2017March 24, 2017

One of the early screening processes to make it to the defense forces, is that of physical fitness. It is one of the more fundamental requirements of the job. Of course, subsequently, those who make the cut…

Customer is KingDesign ThinkingImprove

Function, Form, and Overripe Apples

by Shrutin ShettyJanuary 16, 2017January 16, 2017

Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…

Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

Design ThinkingHuman BehaviourImprove

Do Traffic Light Colours Need a Re-look?

by Shrutin ShettyJanuary 1, 2017January 3, 2017

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has…

IndiaManagement Mumblings

Did Tata Know in 2012 that Mistry Was Not The Best Fit?

by Shrutin ShettyNovember 3, 2016November 2, 2016

Source: link The aftermath of ousting of Tata Group Chairman, Cyrus Mistry was probably not what the Tata Group, or Mr. Ratan Tata would have anticipated. Then again, could there have been sufficient signs even as Mr. Tata was looking…

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