Dry Ice in Food Deliveries
When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of packaging, and so on, it must try to do some…
Author: Shrutin Shetty
Make Lists without Checking Old Lists
Here’s one on productivity for those of us who use lists as part of planning. I have been guilty of taking older notes and adding unfinished tasks to the latest list. And not often enough,…
Investing, an Art
I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though…
Product Names — What’s in a Name?
When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of ‘let’s go with the first decent name and get started with the business’; or ‘we…
The Simple but Brilliantly Designed Bisleri 5L bottle
In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…
Learning
After graduating, or post-graduating (if that’s a term), most of us approach learning as a sort of inconvenience that must be suffered or ensured. Either as something your employer mandates to qualify for a promotion,…
Time and Price in B2C businesses
Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…
Gravity and Angle of Approach
Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to be confused with layouts and reading gravity. And AoA is…
For a humankind trying to make sh!t happen
As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…
Same Same but Different
A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…
Inclusive Solutions
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…
Innovative Products or Solutions
When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…
What if You Ignored Analytics for a Second?
Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…
Avoiding the Known
Yesterday, I mentioned an odd human behaviour in some (most likely most) of us where we consciously add great movies or series to our favourite streaming service watchlist; only to almost always pick something completely…
Prefer a Plain Product or an Ergonomically Designed One?
Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…