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Customer is KingDesign ThinkingInnovateRattL-em

Thank Me Later – Link Episodes on OTT Series

by Shrutin ShettyMay 20, 2025

For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, "RattL ’em"; and subsequently, "…thank me later." Just a small way of contributing to customer-centric innovation and striving…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Design ThinkingHuman BehaviourIdeationImproveRattL-em

Feature Suggestion for Todoist

by Shrutin ShettyJanuary 24, 2022September 7, 2022

In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if the Comments Section on Social Media had a Search Feature?

by Shrutin ShettyJanuary 7, 2022

Image: source Say you create a post on social media, and friends or acquaintances comment on it over the next few days or weeks. Now, sometimes it gets tricky if the comments function is basic.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

Reading and Writing Smarter

by Shrutin ShettyJanuary 5, 2022September 7, 2022

While looking up an old blogging account of mine, I stumbled upon a RattL 'em idea from many years ago. I had made a suggestion to Google, sometime in Feb., 2013 regarding composing of emails.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if We could Mute Serial-Forwarders on WhatsApp Groups

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…

Design ThinkingIdeationImproveRattL-em

Idea for a Review Mode for Note-taking and Planner Apps

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent 'RattL 'em' idea was for Note or Planner apps like Evernote, Google Keep and others. Such apps could include a 'Review Mode' for existing entries. In this mode, users could be given a…

Design ThinkingHuman BehaviourImproveRattL-em

Elevators and Nosocomial infections

by Shrutin ShettySeptember 14, 2021September 7, 2022

Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is…

Customer is KingDesign ThinkingHuman BehaviourRattL-em

An Idea for Food Delivery Services

by Shrutin ShettyAugust 27, 2021September 6, 2022

How most food ordering/ delivery service apps work is, you make your selection, pay (or CoD), and confirm the order. However, there are occasions (or lack of them) where you might want to order something,…

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

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