The Paradox of Colour Choices
Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…
Between Gender Pronouns and Spelling People’s Names
I had been seeing a lot of social media profiles with a 'He/Him' or 'She/Her' mentioned alongside the name, but didn't completely understand the purpose. A close friend recently explained them as gender pronouns. Given…
Rest in Peace, Dr. Kohli
Image source: here Dr. Faqir Chand Kohli passed away today at the age of 96. Founder & 1st CEO of Tata Consultancy Services (India's largest software consulting co.), he is considered the 'Father of the…
Towards a Better Mask – 3
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Towards a Better Mask – 2
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Dr Jagadish Rai – A Hero who stood between us and the virus
Dr. Jagadish Rai My friend's father, Dr. Jagadish Rai, a 70-year old obstetrician and general practitioner passed away recently. Despite an underlying leukemia, and obviously not officially assigned to Covid duty due…
Towards a Better Mask – 1
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Books Recommended in Books
I mostly read only ebooks since a few years now. A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…
Invade for Better Climate
Random musings. Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason. And between my love for an imaginary idea called 'India', familiarity and…
Zomato’s Vertical Slider
Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…
College Industry Projects
College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…
Managers & Leaders – For your Innovation & Business Growth Needs
If you are a manager who is: 1. struggling with business growth 2. stuck with trying to create the next great product or service ...but don't want the hassles of appointing consultants to…
Behavioural Law
Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…
Matchbox Design
Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…
Cold Masks
Cold Masks Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people…