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Design ThinkingHuman BehaviourIdeationImprove

Towards a Better Mask – 2

by Shrutin ShettyNovember 11, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

HeroesIn memoriam

Dr Jagadish Rai – A Hero who stood between us and the virus

by Shrutin ShettyNovember 8, 2020November 11, 2021

  Dr. Jagadish Rai   My friend's father, Dr. Jagadish Rai, a 70-year old obstetrician and general practitioner passed away recently.   Despite an underlying leukemia, and obviously not officially assigned to Covid duty due…

Design ThinkingHuman BehaviourIdeationInnovate

Towards a Better Mask – 1

by Shrutin ShettyNovember 7, 2020November 16, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

ImproveNot So Serious

Books Recommended in Books

by Shrutin ShettyOctober 29, 2020

I mostly read only ebooks since a few years now.   A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…

Human BehaviourNot So SeriousThe known unknown

Invade for Better Climate

by Shrutin ShettyOctober 29, 2020

Random musings.   Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.   And between my love for an imaginary idea called 'India', familiarity and…

Customer is KingDesign ThinkingDTEverydayImprove

Zomato’s Vertical Slider

by Shrutin ShettySeptember 20, 2020

Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…

Human BehaviourImproveYoung Minds

College Industry Projects

by Shrutin ShettySeptember 14, 2020

College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…

Customer is KingDesign ThinkingDTEverydayEntrepreneursIdeationInnovate

Managers & Leaders – For your Innovation & Business Growth Needs

by Shrutin ShettySeptember 1, 2020

If you are a manager who is:   1. struggling with business growth 2. stuck with trying to create the next great product or service   ...but don't want the hassles of appointing consultants to…

Human BehaviourImproveLife or something like itThe known unknown

Behavioural Law

by Shrutin ShettyAugust 27, 2020August 29, 2020

Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Matchbox Design

by Shrutin ShettyJuly 8, 2020July 9, 2020

Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…

Design ThinkingDTEverydayHuman BehaviourInnovateThe known unknown

Cold Masks

by Shrutin ShettyJune 28, 2020June 28, 2020

Cold Masks Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people…

Human BehaviourIdeationLife or something like itYoung Minds

Suicide Watch

by Shrutin ShettyJune 23, 2020August 21, 2020

Suicide Watch Trigger Warning: This post contains thoughts on whether it is possible to identify people who might suddenly be at risk of self-harm or suicide. If this is not a topic of interest, or…

Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it

Jane Elliott

by Shrutin ShettyJune 8, 2020June 8, 2020

Jane Elliott: image Heard of Jane Elliott?   She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…

Life or something like itNot So SeriousThe known unknown

Religious Fashion

by Shrutin ShettyJune 7, 2020June 23, 2020

Religious Fashion   Was chatting with a friend about religion.   I randomly correlated religion with fashion. Or people's dressing sense, if you will. People either have their own style, or in most cases, they…

Design ThinkingHuman Behaviour

Browser Save Password Option

by Shrutin ShettyJune 1, 2020June 1, 2020

Browsers give you the option to save passwords. The layout for the choice options however, should be different.   Firstly, we are usually in a hurry when using the phone. More importantly, our thumbs or…

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