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Design ThinkingImproveManagement Mumblings

Begin with the End in mind

by Shrutin ShettyJuly 24, 2025

Over the decades, many business leaders have shifted their mindset, from building companies that are 'built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage?…

Design ThinkingInnovate

Sunlight, Pillars, Tatami Mats and Organic Architecture

by Shrutin ShettyMay 7, 2025May 7, 2025

I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow.…

Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingDesign ThinkingHuman Behaviour

For More Inclusive Products and Solutions

by Shrutin ShettyApril 23, 2025April 19, 2025

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…

Customer is KingDesign ThinkingInnovateProduct

Layered Power Management

by Shrutin ShettyDecember 17, 2024December 5, 2024

Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…

Customer is KingDesign ThinkingHuman BehaviourInnovateWheels

The God of Thoughtful Design

by Shrutin ShettyDecember 6, 2024December 5, 2024

When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

Customer is KingDesign ThinkingHuman Behaviour

Product Names — What’s in a Name?

by Shrutin ShettyDecember 3, 2024November 28, 2024

When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of ‘let’s go with the first decent name and get started with the business’; or ‘we…

Design ThinkingHuman BehaviourImprove

Gravity and Angle of Approach

by Shrutin ShettyDecember 1, 2024November 28, 2024

Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to be confused with layouts and reading gravity. And AoA is…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Innovative Products or Solutions

by Shrutin ShettyNovember 29, 2024November 27, 2024

When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…

Customer is KingDesign ThinkingIdeationImproveInnovate

Brave Product Designs

by Shrutin ShettyApril 8, 2024April 8, 2024

Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

The Hostile World for Women

by Shrutin ShettyAugust 13, 2022August 13, 2022

Pic: source   The men among you might be able to relate to this.   Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…

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