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Customer is KingDesign ThinkingHuman BehaviourInnovate

Exploitative Businesses & Divine (and Tech) Interventions

by Shrutin ShettyJune 16, 2021

When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective.   There was a mention of nudges (not…

Human BehaviourImproveLife or something like itNot So Serious

Hyperboles and Statistics don’t Mix Well

by Shrutin ShettyJune 15, 2021

Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon…

Human BehaviourImproveInspireLife or something like it

Better Use of Time

by Shrutin ShettyMay 26, 2021May 26, 2021

Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…

Life or something like itThe known unknown

CoHid

by Shrutin ShettyMay 19, 2021May 19, 2021

Two days ago, I was reminded of a Medium post I had read in the early days of the pandemic. One of the interesting things about it, was that the author attempted to understand and…

Design ThinkingHuman BehaviourLife or something like itManagement MumblingsThe known unknown

Don’t Worry, Nothing’ll Happen

by Shrutin ShettyMay 12, 2021May 12, 2021

What was missing before and during the 2007-08 global financial meltdown, and during the Covid-19 pandemic? Or during the Spanish Flu? Or in Nazi Germany? Something that perhaps could have prevented the resulting tragedies?  …

HeroesIn memoriamInspire

In Memoriam: Mr. Ramesh C Sarin

by Shrutin ShettyApril 22, 2021

  One of my mentors, Mr. Ramesh C. Sarin passed away on the 10th of April this year. He was already long retired when I first met him. And he had this rare, dignified personality…

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Design ThinkingInnovateLife or something like itManagement Mumblings

The Next Educational Diversion from our normal human behaviour

by Shrutin ShettyFebruary 6, 2021February 6, 2021

In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…

Human BehaviourThe known unknown

Bitcoin

by Shrutin ShettyFebruary 6, 2021May 10, 2022

Bitcoin, Bit(e)coin   I'll start by saying that I clearly don't know much about cryptocurrency. I'll also add that it would be incredibly beneficial to have a global currency that works securely without the need…

Customer is KingDesign ThinkingImproveManagement Mumblings

Segway

by Shrutin ShettyJanuary 8, 2021January 8, 2021

Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…

Human BehaviourImproveInspireThe known unknown

How much Attention do you pay to Detail?

by Shrutin ShettyJanuary 8, 2021

How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…

Design ThinkingDTEverydayHuman BehaviourImprove

The Paradox of Colour Choices

by Shrutin ShettyDecember 26, 2020

Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…

Human BehaviourLife or something like it

Between Gender Pronouns and Spelling People’s Names

by Shrutin ShettyDecember 3, 2020December 3, 2020

I had been seeing a lot of social media profiles with a 'He/Him' or 'She/Her' mentioned alongside the name, but didn't completely understand the purpose. A close friend recently explained them as gender pronouns. Given…

HeroesIn memoriamIndia

Rest in Peace, Dr. Kohli

by Shrutin ShettyNovember 26, 2020April 22, 2021

Image source: here Dr. Faqir Chand Kohli passed away today at the age of 96. Founder & 1st CEO of Tata Consultancy Services (India's largest software consulting co.), he is considered the 'Father of the…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

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