Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B) customers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…
Image: source This is a heads-up for Tata Sky satellite television provider customers. Here’s something Tata Sky has been doing as standard procedure, that I find questionable. If you’re subscribed to an annual plan, and say you cross your billing deadline by even a day, they automatically switch you to either a 6-month billing cycle, or worse,…
Image: Robin Williams in the Bicentennial Man Yuval Noah Harari paints an interesting and arguably grim picture of the future, in his book Homo Deus. He runs through possible ways in which the world and we humans might evolve. To give you a glimpse, think of computer programs evolving at the blistering pace they are. From predicting…
Benjamin Franklin | Image: source How open or rigid, would you say your views and beliefs are? Here’s an excerpt from Benjamin Franklin’s autobiography, in which he mentions the following interaction with someone: I was acquainted with one of its founders, Michael Welfare, soon after it appear’d. He complain’d to me that they were grievously calumniated…
Imran Khan is a decent actor. Delhi Belly was probably the best of the lot he has churned out. Then there’s Babita Kumari. A Silver medalist at the 2010 Commonwealth Games. Then a Bronze medalist at the 2012 World Wrestling Championships. And finally, a Gold at the 2014 Commonwealth Games!! Her remarkable story, and that…
Image: source Irrespective of where we place a laptop when we use them, they’re usually well aligned with our arms and hands. This helps make typing relatively effortless. However, have you noticed how the screen is almost never aligned with our head and neck? Depending on the time you spend on the laptop, this causes…
Image: source When starting one’s business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible, to minimize risk. And both groups could defend their views till the cows come home. However, in most cases, it…
In his book ‘Change by Design’, Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems…
In his book Homo Deus, Yuval Noah Harari mentions Russia’s greatest short story writers Anton Chekhov having once said that a gun appearing in the first act of a play will inevitably be fired in the third. Yuval says that since 1945, humans have learned to resist the urge to use weapons of war. Hopefully meaning we have become more…
In his book ‘Change by Design’, Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools…