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Design ThinkingInnovate

Sunlight, Pillars, Tatami Mats and Organic Architecture

by Shrutin ShettyMay 7, 2025May 7, 2025

I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow.…

Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingDesign ThinkingHuman Behaviour

For More Inclusive Products and Solutions

by Shrutin ShettyApril 23, 2025April 19, 2025

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…

Design ThinkingHuman BehaviourImproveThe known unknown

Part 5: The Final Reflection (for now) on 12 Years as a Freelance Innovation and Strategy Consultant

by Shrutin ShettyJanuary 2, 2025December 27, 2024

Part 4 was about how we should proactively try to improve or disrupt where necessary, the inefficient parts of the sector or space we work in. And now, arguably the most valuable lesson I was…

Design ThinkingHuman BehaviourLife or something like itThe known unknownYoung Minds

Part 4: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 23, 2024December 5, 2024

Part 4 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. In the last post (here), I mentioned the need for taking bold/…

Customer is KingDesign ThinkingInnovateProduct

Layered Power Management

by Shrutin ShettyDecember 17, 2024December 5, 2024

Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…

Design ThinkingEntrepreneursHuman BehaviourYoung Minds

Part 3: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 12, 2024December 5, 2024

Part 3 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. Previous post here. As an innovation and strategy consultant, I have had…

Design ThinkingEntrepreneursHuman BehaviourLife or something like itProductivityYoung Minds

Part 2: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 9, 2024December 5, 2024

Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post,…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Part 1: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 8, 2024December 5, 2024

This is Part 1 of a series of posts aimed at young change-makers. As the world can seem grey at times, you might find some of my learnings useful. Reflections from 12 years as a…

Customer is KingDesign ThinkingHuman BehaviourInnovateWheels

The God of Thoughtful Design

by Shrutin ShettyDecember 6, 2024December 5, 2024

When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…

Customer is KingDesign ThinkingImproveProductWheels

How Should the Pedestrian Cross the Road?

by Shrutin ShettyDecember 5, 2024December 5, 2024

Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…

Design ThinkingHuman BehaviourImproveVenture Capital

Investing, an Art

by Shrutin ShettyDecember 4, 2024November 28, 2024

I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered Accountants in top roles at VC firms. It seemed concerning to me, though…

Customer is KingDesign ThinkingHuman Behaviour

Product Names — What’s in a Name?

by Shrutin ShettyDecember 3, 2024November 28, 2024

When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of ‘let’s go with the first decent name and get started with the business’; or ‘we…

Customer is KingDesign ThinkingIdeationImproveInnovate

The Simple but Brilliantly Designed Bisleri 5L bottle

by Shrutin ShettyDecember 3, 2024November 28, 2024

In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…

Customer is KingDesign ThinkingHuman BehaviourImprove

Time and Price in B2C businesses

by Shrutin ShettyDecember 2, 2024November 28, 2024

Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…

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