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Category: Human Behaviour

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Design ThinkingHuman BehaviourImprove

What’s the Worst that could Happen with Poorly Worded Menu Options?

by Shrutin ShettyJanuary 24, 2022

Choices on mobile apps (also on any app) need to be worded appropriately so as not to cause any confusion in the user. This menu option on a sleep tracking app seemed to be a…

Design ThinkingHuman BehaviourIdeationImproveRattL-em

Feature Suggestion for Todoist

by Shrutin ShettyJanuary 24, 2022September 7, 2022

In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I…

Human BehaviourImprove

Struggling with To-Do Lists and Staying Productive?

by Shrutin ShettyJanuary 12, 2022January 24, 2022

A lot of us struggle with staying productive. Especially so in these times of lockdown and uncertainties. And also when you are focusing on larger goals that don't really offer much daily satisfaction of accomplishment.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if the Comments Section on Social Media had a Search Feature?

by Shrutin ShettyJanuary 7, 2022

Image: source Say you create a post on social media, and friends or acquaintances comment on it over the next few days or weeks. Now, sometimes it gets tricky if the comments function is basic.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

Reading and Writing Smarter

by Shrutin ShettyJanuary 5, 2022September 7, 2022

While looking up an old blogging account of mine, I stumbled upon a RattL 'em idea from many years ago. I had made a suggestion to Google, sometime in Feb., 2013 regarding composing of emails.…

Human BehaviourIdeationImproveLife or something like itThe known unknown

Sample Size of One: Towards a Possible Solution

by Shrutin ShettyDecember 8, 2021June 1, 2022

This post explores an alternative to fix the replication crisis (particularly in the behavioural science and economics fields, and if relevant, in other fields too). This post is in continuation to an earlier post titled…

Human BehaviourLife or something like itNot So Serious

The Behaviour Triangle

by Shrutin ShettyNovember 8, 2021November 9, 2021

  A humorous take on the paradox that exists between the views or tendencies of us common humans, versus that of therapists, who seem to take the more empathetic approach, versus some behavioural science practitioners…

Human BehaviourImproveLife or something like itThe known unknown

Sample Size of One: The Rose Negotiations

by Shrutin ShettyNovember 3, 2021December 8, 2021

Image: source The Replication Crisis is an ongoing crisis where it has been difficult or impossible to reproduce findings of scientific studies. The field of behavioural science too, has had its challenges with replicating past…

Human BehaviourLife or something like it

Wonder Why so many Americans are wary of Vaccines

by Shrutin ShettyOctober 14, 2021October 14, 2021

Photo by Maksim Goncharenok from Pexels   In the past, US Anti-vaxxer protests have not gone unnoticed by the world. And while it was surprising then, anyone who was curious enough to dig a bit…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if We could Mute Serial-Forwarders on WhatsApp Groups

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…

Design ThinkingHuman BehaviourImproveRattL-em

Elevators and Nosocomial infections

by Shrutin ShettySeptember 14, 2021September 7, 2022

Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is…

Customer is KingDesign ThinkingHuman BehaviourRattL-em

An Idea for Food Delivery Services

by Shrutin ShettyAugust 27, 2021September 6, 2022

How most food ordering/ delivery service apps work is, you make your selection, pay (or CoD), and confirm the order. However, there are occasions (or lack of them) where you might want to order something,…

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

Human BehaviourImprove

Between Optimism and Pessimism

by Shrutin ShettyAugust 14, 2021August 14, 2021

Image: source   It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially…

Design ThinkingHuman BehaviourNot So SeriousYoung Minds

A Forward: What is Butt Dust?

by Shrutin ShettyJuly 22, 2021

Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of…

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