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Category: Human Behaviour

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Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingHuman BehaviourImproveInnovateThe known unknown

How the Future of Text Content Should Be

by Shrutin ShettyMay 19, 2022

Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingHuman BehaviourImproveLife or something like it

All We Need is Somebody to Lean On

by Shrutin ShettyMay 10, 2022

Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…

Human BehaviourImproveLife or something like itThe known unknown

Even Flow

by Shrutin ShettyMay 6, 2022May 6, 2022

Image: source In the past few months, I happened to come across some books and a lot of articles around habits. What at least some of us who struggle to build a good habit (or…

Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

The ‘Sample Size of One’ Concept Simplified

by Shrutin ShettyApril 28, 2022June 8, 2022

Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to…

Design ThinkingHuman BehaviourImproveInnovate

We Need Better Staplers

by Shrutin ShettyApril 6, 2022May 4, 2022

Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but…

Human BehaviourLife or something like itThe known unknown

Counterintuitiveness – Psyched vs Calm

by Shrutin ShettyMarch 27, 2022

Pic: source Counterintuitive Series: Psyched vs Calm Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets. From time to time, life demands that we get charged for…

Human BehaviourLife or something like itThe known unknown

Counterintuitiveness – Babies Resisting Sleep

by Shrutin ShettyMarch 25, 2022

Counterintuitive Series: Babies resisting sleep Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets. This particular one is a hypothesis and not an example (yet at least),…

Human BehaviourImproveLife or something like itThe known unknown

Counterintuitiveness – Unhurried Conversations

by Shrutin ShettyMarch 21, 2022April 21, 2022

image: source Counterintuitiveness – Unhurried conversations Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets. Some weeks ago, I chanced upon a virtual session titled "Unhurried Conversations…

Human BehaviourLife or something like itThe known unknown

Counterintuitiveness – Pre-rinsing Dishes

by Shrutin ShettyMarch 15, 2022

Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets. A recent article, and probably many before that, states how pre-rinsing dishes before putting them in the dishwasher…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Gap between Good Intentions and Impact

by Shrutin ShettyFebruary 8, 2022

The gap between good intentions and impact of the resulting action (or choice) has been an area of interest to me. A decade ago, a Brad Pitt linked non-profit messed up an affordable homes project…

Design ThinkingHuman BehaviourImprove

What’s the Worst that could Happen with Poorly Worded Menu Options?

by Shrutin ShettyJanuary 24, 2022

Choices on mobile apps (also on any app) need to be worded appropriately so as not to cause any confusion in the user. This menu option on a sleep tracking app seemed to be a…

Design ThinkingHuman BehaviourIdeationImproveRattL-em

Feature Suggestion for Todoist

by Shrutin ShettyJanuary 24, 2022September 7, 2022

In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I…

Human BehaviourImprove

Struggling with To-Do Lists and Staying Productive?

by Shrutin ShettyJanuary 12, 2022January 24, 2022

A lot of us struggle with staying productive. Especially so in these times of lockdown and uncertainties. And also when you are focusing on larger goals that don't really offer much daily satisfaction of accomplishment.…

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