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Human BehaviourIdeationImproveLife or something like itThe known unknown

Sample Size of One: Towards a Possible Solution

by Shrutin ShettyDecember 8, 2021June 1, 2022

This post explores an alternative to fix the replication crisis (particularly in the behavioural science and economics fields, and if relevant, in other fields too). This post is in continuation to an earlier post titled…

Human BehaviourImproveLife or something like itThe known unknown

Sample Size of One: The Rose Negotiations

by Shrutin ShettyNovember 3, 2021December 8, 2021

Image: source The Replication Crisis is an ongoing crisis where it has been difficult or impossible to reproduce findings of scientific studies. The field of behavioural science too, has had its challenges with replicating past…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if We could Mute Serial-Forwarders on WhatsApp Groups

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…

Design ThinkingIdeationImproveRattL-em

Idea for a Review Mode for Note-taking and Planner Apps

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent 'RattL 'em' idea was for Note or Planner apps like Evernote, Google Keep and others. Such apps could include a 'Review Mode' for existing entries. In this mode, users could be given a…

Design ThinkingHuman BehaviourImproveRattL-em

Elevators and Nosocomial infections

by Shrutin ShettySeptember 14, 2021September 7, 2022

Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is…

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

Human BehaviourImprove

Between Optimism and Pessimism

by Shrutin ShettyAugust 14, 2021August 14, 2021

Image: source   It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Human BehaviourImproveLife or something like itNot So Serious

Hyperboles and Statistics don’t Mix Well

by Shrutin ShettyJune 15, 2021

Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon…

Human BehaviourImproveInspireLife or something like it

Better Use of Time

by Shrutin ShettyMay 26, 2021May 26, 2021

Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Customer is KingDesign ThinkingImproveManagement Mumblings

Segway

by Shrutin ShettyJanuary 8, 2021January 8, 2021

Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…

Human BehaviourImproveInspireThe known unknown

How much Attention do you pay to Detail?

by Shrutin ShettyJanuary 8, 2021

How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…

Design ThinkingDTEverydayHuman BehaviourImprove

The Paradox of Colour Choices

by Shrutin ShettyDecember 26, 2020

Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

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