Towards a Better Mask – 2
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Category: Improve
Books Recommended in Books
I mostly read only ebooks since a few years now. A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…
Zomato’s Vertical Slider
Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…
College Industry Projects
College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…
Behavioural Law
Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…
Matchbox Design
Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…
Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it
Jane Elliott
Jane Elliott: image Heard of Jane Elliott? She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…
Vertical Stapler
Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…
The ENGESA Mercedes truck
I recently saw this video of a ENGESA Mercedes truck. Something obviously very fascinating about it. So I thought I'd attempt to recreate it in some way, using Lego. This is a quick, crude first…
Creating and Understanding Customer Feedback
A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…
Can We Do Better than CSR?
Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…
Airbags and the Height of Drivers
Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…
Will Uber Disrupt Itself?
Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…
Where Do We Go Now?
Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…
My 9 Step Version of the Design Thinking Process
My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…